Can we use personalized ads to improve our decision?

I was listening to Spotify when the ads (advertisement) came up. The ads was from Meta (AKA Facebook, before 2022). It was about personalized ads and how Facebook and Instagram help companies find potential new customers through this approach. They used the example of climbing. How could the climbing gym find new climbers who might never ever have climbed before? - they targeted those who “seem” to be interested in outdoor activities. Now that ads can influence our behaviour, or even create a new one. Can we use ads to nudge the general public for a better decision? For example, eat more fruit and vegetable?

To be added: I need to find more data/evidence that support the effectiveness of ads, and all contingencies. Also, assuming this works, what are key behaviours ads could have potential to change most?.
____________

I have a folder in my phone where I noted down all my (unfinished) ideas. I find talking about/bouncing my ideas off with others help me understand the problem better. So, I’ll defy my hesitancy to share only just polished version of thoughts, and rather share the ‘ongoing’ thoughts, as an invitation for whoever comes across my posts, to share what you think with me! Please reach out via any channel of your choice – see the left panel :)

category: thoughts 
tag: socialscience  thoughtsinprogress  draft 

---

Read more thoughts:

• Mission N-Possible: Influence of Inorganic Nitrogen Forms on Small Grain Crop Carbon Assimilation (13 Sep 2024)
  
• Genome-wide Association Study of Rice Vegetative Biomass under Different Inorganic Nitrogen Forms: Ammonium or Nitrate (13 Aug 2024)
  
• Genetic adaptation to ammonium sustains wheat grain quality and alleviates acclimation to CO₂ enrichment (23 Nov 2023)
  
• Sharing research data (25 Jan 2023)
  
• Breeding for Higher Yields of Wheat and Rice through Modifying Nitrogen Metabolism (23 Dec 2022)
  
• Giving credit where it's due (18 Nov 2022)
  
• Lessons beyond classroom: 12 opportunities to grow a better self while in college (10 Aug 2022)
  
• Everything, Everywhere, All at Once (01 Aug 2022)
  
• UC Davis Plant Sciences Symposium 2022 Award Winners Announced - Paul gave the best student talk! (27 Jun 2022)
  
• I was told that: It's what you do that defines you. Is it? (20 May 2022)
  
• I was told that: Opportunity is like a bus (20 May 2022)
  
• Can we use personalized ads to improve our decision? (12 May 2022)
  
• If you could choose better, would you? (12 May 2022)
  
• How pottery helps me write (10 May 2022)
  
• We need more conflicts (08 May 2022)
  
• Rate My Lab! - A yelp-like platform to grade your advisor? (01 May 2022)
  
• Life outside the lab - exploring passion projects beyond research (27 Apr 2022)
  
• Thought of the week: Trash hunt squad? (22 Apr 2022)
  
• Never have I ever… coded (and wondered into the world of data science) (18 Feb 2022)
  
• Where do we get protein in our daily diets? (01 Jun 2021)
  
• ภาษาไทย (15 May 2021)
  
• Hello World (13 May 2021)
  
• Find a talk - What if we can find all the talks in the world? (09 May 2021)
  
• Meet Public Scholarship and Engagement Prize Winner: Paul Kasemsap (19 Apr 2021)
  
• Meet the Fulbrighters Series: Pure & Applied Science - Paul joined a panel sharing Fulbright experience in the USA (30 Mar 2021)
  
• Meet Paul Kasemsap, Horticulture & Agronomy Graduate Student and Grad Slam Finalist (19 Mar 2021)
  
• ชีวิตติดโชค (01 Nov 2020)
  
• ไนโตรเจน...ธาตุอาหารพืชเปลี่ยนโลก (05 Aug 2020)
  
• Grad Innovator Fellowship 2020: Meeting Global Protein Demands and Optimizing Resources in the Face of Climate Change (01 Apr 2020)
  
• Rising atmospheric CO₂ concentration inhibits nitrate assimilation in shoots but enhances it in roots of C3 plants (23 Oct 2019)
  
• UC Davis Plant Breeding Center Graduate Student Spotlight (01 Jun 2018)
  
• “ไบเออร์” สร้างยุวชนเกษตร รับมือปัญหาความมั่นคงทางอาหาร (15 Nov 2017)
  
• 2 ยุวชน..หัวใจเกษตร กับเวทีสำคัญ..ภารกิจช่วยโลก!! (12 Nov 2017)
  
• การประชุมสุดยอดยุวชนเกษตร (Youth Ag-Summit) ปี พ.ศ. 2560 (27 Oct 2017)
  
• Characterisation of Arabidopsis thaliana candidate genes putatively involved in the response to salt stress (08 Jul 2015)
  
• First day of class in Wageningen (21 Jun 2015)
  
• A year in Wageningen UR (19 Jun 2015)
  
• Fietsen are sustainable! (18 Jun 2015)
  
• Changes in photosynthetic and other yield components contributing to yield improvement of Dutch tomato (01 Jun 2015)
  
• การเดินทางจากสนามบิน Schiphol สู่ Wageningen (12 Aug 2013)
  
• The appropriate supporting material for micropropagated Vanilla planifolia Jacks. ex Andrews plantlet (08 May 2013)
  
• Effect of Drought Stress on Chlorophyll Fluorescence and Net CO₂ Exchange Rate of Vanilla planifolia Jacks. ex Andrews (25 Mar 2013)